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Coors takes a walk on the wild side | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in February
Josh Kolm

Molson Coors hopes to attract more millennial beer drinkers who have a taste for the stylish and wild with the launch of the new Coors Altitude, a 6.4% ABV strong lager that is being debuted in the Canadian market.

http://strategyonline.ca/2015/02/25/coors-takes-a-walk-on-the-wild-side/
 

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